Released on = October 25, 2006, 4:46 pm

Press Release Author = Brian Solis

Industry = Internet & Online

Press Release Summary = Mozilla Selects the BlueOrganizer for Firefox 2.0 Launch
Showcase

Press Release Body =
LIVINGSTON, N.J., Oct. 24 /PRNewswire/ -- Mozilla selected AdaptiveBlue's
BlueOrganizer as one of the twenty extensions showcased for its new Firefox 2.0.

The BlueOrganizer is a smart browsing extension for Firefox that redefines how
people collect, manage, discover and share information. Unlike plain bookmarks,
BlueOrganizer determines and preserves the semantics of real-world things like
movies, wine or electronic gadgets. With this unique approach, BlueOrganizer is able
to create a context-sensitive, personalized Web experience for every user.
BlueOrganizer facilitates productivity, saves time and brings the vision of a
Semantic Web one step closer.

\"Mozilla's selection of BlueOrganizer for Firefox 2 launch showcase will bring the
power of smart browsing to millions of Firefox users,\" said Alex Iskold, founder and
CTO of AdaptiveBlue. \"Together, Firefox and BlueOrganizer create a better browsing
experience. The next generation Web browser will be context-sensitive and focused on
semantics. It will cross-pollinate your information with the best Web services to
make you more productive and bring us one step closer to that smart browser of the
future.\"

As users surf and bookmark their favorite things on the web, BlueOrganizer will
provide intelligent suggestions, such as recommend a restaurant that matches your
tastes, help you compare prices on that flat screen TV you've been eyeing, and
search through millions of blogs and podcasts to get real time relevant information.


The BlueOrganizer recently launched at DEMOfall 2006. \"BlueOrganizer is a sight for
sore eyes. It\'s a browser with a brain, and it\'s about time,\" The DEMOfall team.

AdaptiveBlue opens its doors to the Firefox community for feedback, in order to
build a stronger product and to raise people\'s awareness of the value of
personalization and Semantic Web technologies.

Links:
Smart browsing resource information - http://del.icio.us/adaptivebluepr
Screen shots - http://www.flickr.com/photos/64067153@N00/
Firefox 2.0 Showcase - https://addons.mozilla.org/firefox/recommended
AdaptiveBlue/BlueOrganizer - Web site: http://www.adaptiveblue.com/


About AdaptiveBlue
AdaptiveBlue is the personalization and smart browsing company founded by Alex
Iskold in early 2006. The vision of AdaptiveBlue is to invent new browser
technologies that deliver a personalized Web experience, enhance productivity and
save time.

Contact:
Alex Iskold of AdaptiveBlue,
201-788-9030
alex.iskold@adaptiveblue.com

Brian Solis of FutureWorks PR
408-428-0895 Ext. 101
brian@future-works.com



Web Site =

Contact Details = Brian Solis of FutureWorks PR
408-428-0895 Ext. 101
brian@future-works.com